THE, The Hirst Experience, is a family-owned business that was founded under the holding company of Textech Cape which began in 1998. Founded by Mark Hirst, Textech Cape originally started out selling textile machinery in SA, with the vision of one day working alongside his 4 children. In 2010, the business diversified into the textile manufacturing sector, servicing the local yarn twisting and package-dye preparation market, this is when his eldest son Jéan joined the company. Why Choose Us:- Our socks are made from a Mohair blend. This blend is our secret weapon. This blend allows us to produce THE ultimate performance sock with more natural properties than any other sock in the market.