A new, member-funded organisation has launched to promote and support manufacturing in South Africa. The organisation will be run by a committee of Directors from South Africa-based manufacturers as well as leaders of other groups which support South African trade and industry. Central to the campaign is the development of a new marque which companies can apply to use to highlight the provenance of their South African-made products.

The new logo, commissioned by the Manufactured in South Africa Campaign Directors, has been created by a design and branding agency. Taking inspiration from the South African Flag, the new marque works as a directional device as well as a logo in its own right and has been designed to work across a range of media, materials and sizes to ensure it can be used by manufacturers of a wide range of products. It has also been designed to be localised by province or region.

Manufacturers who would like to use the new marque can apply at the Manufactured in South African Campaign website. Applicants will go through a verification process to confirm that their products are made in South Africa and then will pay a small membership fee to be able to use the marque.

Greg Owen, Director of Manufactured in South Africa Campaign, a website dedicated to promoting products made in South Africa, said: “We are delighted to launch the Manufactured in South Africa Campaign and hope that we can help support South African industry both in South Africa, Africa and overseas. You only have to look at some of the fantastic products made by companies in South Africa, from chemicals, information and communication technology, electronics, metals, textiles, clothing and footwear – that South African design and manufacturing is relevant and desirable both at home and abroad.”